If you’ve been around me for a while, you’ve heard me talk about how to charge what you’re worth and get it. You may have heard the phrase “charge what you’re worth” in lots of other places, too. It’s a particularly juicy topic for women. We often over-deliver and under-charge, and can have a hard time raising our fees when we need to.

I re-read an article by Tad Hargrave on this recently, and it helped me clarify my thinking on the subject. The title? “Why ‘Charging What You’re Worth’ Is Bullshit.

It is, of course, a great title. As I read the article, what he’s calling into question is not so much charging appropriately (he acknowledges many coaches and entrepreneurs need to charge more), as the sense of entitlement some people develop about charging high fees, and the equating of one’s worth as a person with the fees they charge.
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